3 Unexpected Ways Email Marketing Boosts Your Beauty Business Revenue
Let’s be real - social media is a gamble. Posts get buried, algorithms change constantly, and your amazing clients may never even see your content. Meaning all that hard work just goes to waste.
You know what isn’t at risk of the algorithm? Email. Your email list is the single most powerful secret weapon in your marketing toolkit, making it vital for every single beauty professional. Yet so many resist it because social media just feels easier.
I get it—and that’s why today, I’m breaking down the top 3 benefits of email marketing that you haven’t thought of yet (and will change your mind).
Clients are much more likely to see emails
Email marketing is the best way to communicate with your clients because you get more eyes on your content, which strengthens your relationship with them. And when properly nurtured, that strong bonds leads to:
Increased product sales because they trust your opinion and recommendations.
Increased referrals because they know they can trust their friends in your hands.
Decrease overwhelm as you can effectively connect with your audience without having to recreate the wheel multiple times.
Let’s be honest: most clients won’t scroll through their social media feed or go directly to your profile on a regular basis to get your updates. But because emails land directly in their inbox, clients are much more likely to stop and read your content, and therefore are more likely to engage with your business (buy product, book appointments, leave a review). Plus, you can see if clients have actually opened your emails or not, which is an amazing thing to know.
Email marketing nurtures the client relationship between appointments
I mentioned nurturing the client relationship earlier, but what does that actually mean? With appointments now stretching out anywhere from 3 to 6 months, staying top of mind and making clients feel seen even when they’re not in your chair is more important than ever. Email marketing is a great way to stay in touch and provide great information, like:
New product launches
New service offerings
Updated salon policies or price increases
Tutorials and how-tos your dream client is looking for
Upcoming events in the salon and community
P.S. Using an aesthetically-pleasing email-focused platform instead of your booking software feels like a simple change, but it’s so important. By incorporating your brand colors and photos, you can make opening and reading your email an experience they look forward to, versus something else cluttering up their inbox. I personally use Flodesk in my own business and recommend it to all my clients. Click here to try it out for 50% off!
Boosts client engagement
Have you ever posted an appointment opening on social media and heard crickets in response? It’s not because clients don’t want to book with you; it’s because they didn’t see it.
Email marketing solves this problem because you have a direct line to your clients’ inboxes, making sure their eyes are on your openings or promotion announcements.
You don’t have to just include hair-related things! Email marketing is also a fun way to share what’s going on in your community, whether it’s your town at large or just what shows your clients are loving.
Bonus: It’s less work for you!
Instead of trying to come up with dance moves 5 times a week, you can create a single monthly long-form email newsletter to keep your clients updated and you top of mind. It cuts the overwhelm of trying to constantly come up with new social media content so you can focus on curating content you know your clients will love, instead of guessing what the algorithm wants to see that day.
Is email marketing worth it?
Hands down, yes. The ability to get your clients’ eyes directly on your content without worrying about getting lost in the algorithm is a game changer for so many beauty professionals. If you want help setting yours up, join me in Elevated Email! I’ll walk you through how to create curated emails and newsletters that grow your service-based business while cutting down on the overwhelm.
