From Social Burnout to Booked Out: How Email Marketing Helps Stylists Thrive
Sometimes, it feels like email marketing is just invisible.
You write the email, set it up in the template, schedule it to hit your subscribers’ inboxes at the perfect time, then…silence. No likes, no comments, no replies. It feels like you’re just tossing words out into the void and no one’s even listening.
And when you care deeply about your business it can make you wonder if anyone’s even listening and maybe even wonder “Does email even work?”
It does, and I’m here to say it’s actually a better marketing tool than social media. (I said what I said.) Let’s dive into why.
Email marketing heads right to their inbox
Here’s the thing: email doesn’t give you that dopamine hit that social media does. There’s no like count, no fire emojis in your DMs. Just you, typing away at your laptop and feeling like you’re sending something out into the void.
But that void isn’t actually a void… it’s a direct line right into your client’s email inbox. And recent data shows that 99% of people check their email at least daily. Your email isn’t at the mercy of the social media algorithm, which may or may not show them your post. It’s front and center, waiting for them to open it.
Email marketing works in the background
Because subscribers (clients and new guests alike) have signed up for your email list, you know they’re interested. Consistently showing up in their inbox helps keep you top of mind, even if you don’t hear from them for weeks (sometimes months) on end. How?
You’re the first stylist they think of when they realize they need an appointment. No need to Google; they saw your latest email and know you’re the best person for their beauty needs. Bonus: your latest email includes the exact link they need to easily book that appointment.
It increases rebooking. You send out your latest monthly newsletter and perhaps a client idly scans it during their lunch hour. Maybe it jogs their memory that it’s time for a root touch-up or maybe they fall in love with your latest special. Either way, it’s easy for them to click, book, and get on with their day.
It builds long-term trust with your clients. By showing up regularly in your clients’ email inbox, you’re establishing that you’re reliable, professional, and dedicated to adding value to their lives. That goes a long way in building trust, especially in a world full of quick fixes and ghosted DMs.
It’s easy for clients to easily refer you. By simply forwarding one of your newsletters, clients can show potential guests not only how incredible you are, but what it’s like to be a part of your business and, even better, how to book.
That’s worth its weight in gold.
Email marketing helps you market off social
Chances are you’ve heard it before and you’ll likely hear it again: your social media following is borrowed. Hopefully it never happens, but if your social media account was shut down overnight, you would likely lose that precious list of followers you worked so hard to cultivate.
With email marketing, your list is yours.
You don’t have to chase trends, dance five times a week, or wonder what on earth to post daily. With a curated template (like the one I teach in Elevated Email), you can set it up once, cultivate it monthly, and send it out to clients eager to hear from you.
No muss, no fuss, no dancing. Just easy, clarity, and a system that works.
Email marketing helps you stay consistent
Staying consistent on social media is hard. Staying consistent on email? Much easier. Why? It comes down to a few elements:
Your energy
The algorithm
The algorithm needs you to post often (sometimes even daily) to keep your content front and center on your clients’ feeds. But what if you wake up sick one day or you just don’t have the energy to get in front of the camera? It’s harder to figure out a different post for the day and, likely, you end up not posting at all.
With email marketing, you know exactly what you want to say and have a regular sending cadence that feels actually effortless. That makes it easier to stay consistent.
That consistency? It builds a deeper connection with your audience, turning into potential guests who convert into long-term clients.
Social media is great for visibility. But email marketing is how you turn that visibility into trust, retention, and real revenue.
If you’re ready to grow off social and want more ease in your marketing, stay tuned because the new Elevated Email course drops soon! Sign up here to be the first to know.
