The Better Way to Communicate With Salon Clients
Let’s be honest: your clients are not sitting on Instagram waiting for your updates.
They’re scrolling while dinner cooks. Half-watching a Secret Lives of Mormon Wives rerun. Killing time in line at Target. And somewhere between a sweet potato casserole recipe and a Bookstagram review…your availability post disappears.
It’s not that your clients are ignoring you. They just don’t remember what they saw during a doomscroll.
And that’s exactly why email matters.
Today, we’re talking about the real problem with using social media for salon communication, why email works better, and how to create a system where clients actually see, remember, and act on what you share (without you constantly repeating yourself).
The Real Problem With Social Media
Don’t get me wrong: I love a good scroll. And your clients do too.
But the problem is this: your posts are competing with everything. Fitness coaches. Influencers. Celebrities. Food accounts. Other stylists. All fighting for attention in the same feed.
So while you might post your holiday availability or an important prep reminder, your clients are distracted. Busy. Human.
That’s why relying on Instagram alone creates frustration on both sides.
Maybe you posted your December hours in Stories, but then clients tried to squeeze in last-minute appointments anyway. You’re annoyed because you were clear. They’re confused because the Story disappeared after 24 hours.
Or maybe clients keep asking if they should arrive with freshly washed hair—even though you explained it on Stories and saved it to your highlights.
The issue isn’t clarity. It’s that social media is designed to be fleeting.
Instagram wants your clients to scroll to the next post, then the next. That makes it a tough place for information that actually needs to be remembered.
Email fixes that.
“Wait… I Thought Salon Communication Was Just Appointment Reminders”
Appointment reminders are important, but salon communication is so much more than that.
It’s not a one-off Instagram post or a random Story. It’s a clear, intentional plan that supports your clients and protects your time.
Salon communication includes:
Monthly newsletters that keep clients in the loop (and yes, this is easier than you think; Elevated Email can help!)
Product support, whether that’s how to use a new scalp scrub or introducing your signature candle line
What-to-expect messaging so clients know how to prep, arrive, and feel confident walking into your space
When this information lives only on social media, it’s easy to miss. When it lives in email, it’s easy to find, reread, and act on.
Is Email Really the Best Tool for Salon Communication?
Short answer: yes.
Longer answer? Still yes…and here’s why.
Email gets delivered directly to your client’s inbox (no algorithm guessing required)
It’s read faster and remembered longer than a Story
It gives you space for clarity, links, and context
Feels more official, which helps clients take your boundaries seriously
With email, you’re not hoping someone taps “save” and remembers later. You’re giving them a clear message and a clear next step, whether that’s booking, prepping, or purchasing.
Your Brand Doesn’t Stop Behind the Chair
Your communication is part of your brand. When your emails are consistent, thoughtful, and easy to read, clients feel seen and taken care of. They trust you. They show up prepared. They book with confidence. And you protect your time, peace, and boundaries.
That’s the power of email-driven salon communication.
And once it’s set up, it works quietly in the background, so you can focus on what you actually love doing.
